MARKETING MIX: Flood fails to dampen naked rugby ambition

Last weekend’s NABS Rugby Sevens was a stirring example of a great sporting institution triumphing over the weather.

Last weekend’s NABS Rugby Sevens was a stirring example of a great

sporting institution triumphing over the weather.



Not that the 4pm downpour affected the rugby itself - that just trundled

along, with The Mirror Group beating BBH in the final. But rain almost

stopped play in another event which is fast becoming an annual

highlight.



Last year, a cycling streaker grabbed the headlines and word had got out

that the same man was about to bare all again during the final half as

part of a streaking duo riding a tandem.



Sadly, after a day’s play and a flood of almost biblical proportions,

the pitch was not fit for cycling. But, reluctant to let down his fans,

intrepid cyclist Matthew Allnut took the initiative and embarked on a

string of naked ’dives’ that left the crowd gasping for more ... well,

gasping anyway.



So who is the man whose bare-faced cheek is the toast of NABS? The

little brother of Western International Media’s head of business

development, Tim Allnut, Matthew is a former rugby professional now

working as a headhunter in the computer industry.



Yes, it’s frightening but true; people’s careers depend on this man,

possibly even the career of his long-suffering brother, who explains:

’He’s a ritualistic rugby player; just can’t keep his kit on.’



Unfortunately, Tim missed this year’s streak because last-minute work

commitments forced him to spend the day in the office. No, we don’t

believe it either.



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