MARKETING MIX: Pen portrait

Under-employed? Surely not. Yes, says graphologist Diane Simpson.

Under-employed? Surely not. Yes, says graphologist Diane

Simpson.



No, insists this week’s subject, HHCL & Partners’ Rupert Howell.



’This subject is currently somewhat under-employed, judging by the

amount of surplus drive he generates. His neat, legible, widely-spaced

writing reveals his well-oiled communication skills.



’At the beginning of the sample, his i dots pull to the left; a sign of

caution. But, lo and behold, three words before he finished writing, the

dot moved strongly to the right, revealing an impatient little burst of

speed as the end hove into sight!



’This man has great clarity of thought, is a trifle impatient (in fact,

that’s an understatement) and has a well-honed critical faculty. He

favours tactical manoeuvring but in short bursts rather than in

protracted campaigns.



’Keenly observant with a real eye for detail, he misses only that which

he chooses to ignore. His small, simply-drawn personal pronoun indicates

personal modesty. Which is just as well, because this man is very, very

bright - his IQ places him well within the top 5%.’



Rupert Howell, joint chief executive, HHCL & Partners



’This is pretty tight, really; a reasonable description of some of my

traits. I am certainly extremely impatient and I get very bored if I

have to do things for too long.



’The bit about my insistence on detail is pretty much on the button.



Everyone who works with me would agree with that.



’I refuse to comment on the flattering bits, but I have to say I am

entertained by the observation that I am under-employed. Are you sure

that’s not a typo? I’ve never felt so over-employed in my whole

life.’



Diane Simpson, a founder member of the British Institute of

Graphologists, has written three books about handwriting analysis. She

has devised a chart enabling her to analyse - in just 15 minutes - 18

key measurements of handwriting.



A member of the Appeal Council of the Psychiatry Research Trust, Diane

is also an acclaimed after-dinner speaker. Her number is 01244 390681.



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