15 years ago: Bacardi signs up Kojak star Telly Savalas. It is the second time that the world’s most famous slaphead has starred in Bacardi ads.
15 years ago: Bacardi signs up Kojak star Telly Savalas. It is the
second time that the world’s most famous slaphead has starred in Bacardi
ads.
Ten years ago: The National Health Service Lottery gears up for
launch.
It is intended to raise pounds 1m every week for the health service.
Five years ago: Heinz agency BMP DDB drops the ’Beanz Meanz Heinz’
slogan in favour of ’Heinz builds Brits’; a survey of marketing managers
reveals that advertising budgets are being switched to direct mail.
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