LONDON - 3 UK has signed up Yell as the first brand advertiser to run ads on 3's mobile broadband service.
The ads for Yell.com will come up on screen as consumers connect to the internet via their 3 dongle.
The mobile network is aiming to encourage more brands to advertise on the dashboard.
3 offers mobile broadband with a £15 a month contract, or a £19.99 dongle for pay as you go customers.
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