The campaign, which has been initiated in areas in London, Thames Valley and the South East, uses two vinyl car wrap designs - a giant bubble wrap and a brickwork design.
It is the first time a brand has used a driving school fleet, from driving school and media company Motivator, to promote its own services.
The campaign aims to promote small businesses available in the local Yellow Pages directories covering the areas where learner drivers are practising their road skills.
Yell can specify the areas it wants the Mini cars to focus on.
The strapline promotes the ‘huge choice' of removal and building services in your local Yellow Pages.
The initiative underpins existing above-the-line activity created by Rapier for Yellow Pages.
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