The ad spoofs action film 'Die Hard', calling the latest film from the fictitious Orange Film Studios ‘Dial Hard'
Orange has held the 65-second cinema slot since 2000. This 24th ad in the series, which has included appearances from Steven Seagal, Anjelica Huston and Juliette Lewis.
Fallon is behind the creative for the ad with Mediaedge:cia handling the planning and buying for the brand.