LONDON - Orange is launching a £4m print and outdoor ad campaign today to raise awareness of its 3G network.
The campaign, created by Fallon, uses conversational language which makes people feel as if the advert is talking directly to them and promotes the fact that as the UK's biggest 3G network, Orange covers more people than its rivals
The adverts include captions in Orange's signature black and orange which talk to ‘the lady with the high heels in her bag,' ‘you with the headphones' or ‘you with the big smile' and all end in the phrase ‘you're covered.'
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