InSkin said its online interactive ad format, InSkin, and interactive pre-roll format, iRoll, produced a click-through rate of 16% during the trial, well above the industry average.
offers users 55,000 videos, attracting 4.5m monthly unique visitors. The site said it streams more than 12m videos each month.
Hugo Drayton, chief executive of InSkin Media, said: "The high quality content on VideoJug has always made the site very popular with FMCG and lifestyle brand advertisers.
"InSkin is now giving Videojug a really effective way of driving audience engagement and enhanced advertising performance, to supplement their existing formats."
InSkin's supplies its ad formats to more than 90 sites in the UK including The Telegraph, ITV and Virgin Media.
The company has also run campaigns for Cadbury, Samsung, Sony Pictures, BMW, Sony Ericsson, COI, British Gas.