Thousands of videos will be added to the site in the coming weeks, which will be linked to Yell.com's search engine, delivered next to the Yell.com search results.
A user searching for a plumber, for instance, would see video guides about plumbing.
The service follows the recent relaunch of Yell.com, with the agreement with VideoJug being the company's directory's first major content partnership deal since then.
Earlier this year, Yell offered advertisers the opportunity to either pay for custom-made videos to be displayed as part of their listing or for their own videos, or photos in video format, to be edited and displayed.
Nick Haworth, Yell's head of content said the company plans on working with publishers, bloggers and local businesses to find more content to help users.
Haworth, who joined Yell.com from the broadcaster ITV to lead the development of the website's content, said: "The PC has become a TV and video has a big place in Yell.com's future through the wider opportunities it offers us for enhancing users' experiences on the site. I'm confident VideoJug will be the first of many successful content deals."
.jpg)
.jpg)