The hotel chain has picked the three digital agencies as part of a review of the design and functionality of the Travelodge , with a view to appointing the chosen agency by September.
Travelodge, which handles more than 5m yearly bookings and around half a million weekly visitors via its website, said it had also called in the AAR to assist the appointment of its new strategic and creative digital partner.
The chosen agency will work alongside Travelodge's long-standing technical partner Sense to develop cross-platform business for the chain. Daniel Heale, the newly appointed sales and marketing director at Travelodge, will oversee the review.
Among the additional services being considered are tie-ups with UK retail chains so visitors, who make 85% of their bookings via the Travelodge website, can buy products for their room before arriving.
Heale said: "In order to lead web services within the leisure sector and to stay ahead of the competition it's essential that we have the best agency resource available to us."
Meanwhile, the budget chain has unveiled a £1.2bn expansion scheme, as part of which it will aim to open an additional 200 hotels and revamp its room designs in time for the 2012 Olympics in London.
The revamp, which will create around 20,000 new rooms with wi-fi connections, will mark the first time Travelodge has undergone a major room overhaul since launching in 1985.