The promotion, which kicks off this week and will run until the end of August, enables families who book rooms to save up to £120 on day activities by redeeming vouchers.
Integrated agency Swordfish has produced a multimedia campaign and developed a microsite at , from which money-off vouchers can be downloaded.
Activity during the campaign will include press and email marketing.
Travelodge believes that in the current economic climate, price-conscious consumers are looking to reduce their holiday costs. As a budget hotel chain, Travelodge says it is ideally positioned to appeal to that market.
Elly Hogg, Swordfish account director, said: "We have utilised our knowledge and expertise in the sector to provide strong, creative, bespoke activities that will successfully communicate their key messages."
The vouchers offer consumers money-off days out at attractions including Legoland, Chester Zoo, the National Space Centre and Blue Reef Aquariums.