The new press and online campaign from Travelodge's agency DCH focuses on the savings customers can make by booking a room at least seven days in advance of their stay.
The campaign is running across national press titles including The Times, The Guardian, The Telegraph and The Sun and as online banners.
The campaign uses a Union Jack pillow-case as an emblem, highlighting ‘The Travelodge Price Check' printed across the flag and featuring the strapline ‘we price check our competitors so you don't have to'.
One ad features the room rates for Premier Inn, Express for Holiday Inn and Hilton hotels, comparing them to Travelodge and showing Travelodge as cheaper at £38 per night when customers book at least seven days in advance.
This is the second campaign DCH has created for Travelodge, following the Hotel Revolution campaign of January 2006.
Travelodge's managing director Guy Parsons said the chain had spent the last three years reshaping the business to enable us it to steal share with a competitive price offer.
The campaign comes as rival Premier Inn runs press ads promoting itself as winner of the ‘most improved' hotel brand in the BDRC British hotel survey.
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