Wonga is this week's most recalled ad, with its pensioners promoting the use of its online sliders, while in second place a hungry young man grabs a taste of Mexico with McDonald's.
Asda is in third place, while in joint fourth position are the latest spots for online retailer Isme and Belvita Breakfast Duo Crunch.
Brand: Wonga.com
Agency/TV Buyer: Albion/PHD
Recall: 65%
Brand: McDonald's
Agency/TV Buyer: Leo Burnett/OMD UK
Recall: 43%
Brand: Asda
Agency/TV Buyer: Saatchi & Saatchi/Carat
Recall: 40%
Brand: Isme
Agency/TV Buyer: St Lukes/OMD
Recall: 39%
Brand: Belvita Breakfast Duo Crunch
Agency/TV Buyer: Havas London Worldwide/PHD
Recall: 39%
Brand: Sky TV broadband
Agency/TV Buyer: WCRS/MediaCom
Recall: 37%
Brand: McCain chips
Agency/TV Buyer: Beattie McGuinness Bungay/PHD
Recall: 33%
Brand: KFC
Agency/TV Buyer: BBH/Walker Media
Recall: 32%
Brand: Virgin Holidays
Agency/TV Buyer: M&C Saatchi/Manning Gottlieb OMD
Recall: 32%
Brand: Flora
Agency/TV Buyer: Adam & Eve/DDB/Mindshare
Recall: 31%
Brand: Plusnet
Agency/TV Buyer: Karmarama/Maxus
Recall: 31%
Adwatch research was conducted from 26 - 30 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
.jpg)
.jpeg)
