In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan.
Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, was allegedly given full creative control over the 12 Portraits project and chose the people featured in the film from a database of customers who had volunteered to tell their story.
"The film is more a reflection of modern Britain today, and Wonga’s place in it, than a documentary on the company," said Tarn.
Brand: Wonga
Director: Gary Tarn
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)