This week's most recalled ad is the latest from Argos and the aliens, beating comparethemarket.com's meerkats into second place.
In third is a spot for British Gas, while in joint fifth place are ads for the National Lottery and catalogue retailer Littlewoods.
Brand: Argos
Agency/TV Buyer: CHI&Partners/Mindshare
Recall: 60%
Brand: Comparethemarket.com
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 57%
Brand: British Gas
Agency/TV Buyer: CHI & Partners/Carat
Recall: 51%
Brand: Lotto
Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK
Recall: 44%
Brand: Littlewoods
Agency/TV Buyer: St Lukes/OMD
Recall: 44%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 41%
Brand: McDonald's
Agency/TV Buyer: Leo Burnett/OMD UK
Recall: 37%
Brand: Isme
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 35%
Brand: O2
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 33%
Brand: Foxy Bingo
Agency/TV Buyer: Biscuit Agency/Concord
Recall: 31%
Adwatch research was conducted from 17 - 21 October 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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