This week's chart of the most recalled ad sees two spots in joint first place: SmokeFree England's ad for Stoptober, offering support to those taking up the challenge of quitting cigarettes in October, and the latest from Littlewoods.
In third place are a couple of kids eating peas for Aldi and in fourth position Walkers crisps wants viewers to hunt down its missing flavours.
Brand: SmokeFree England, Stoptober
Agency/TV Buyer: Dare/M4C
Recall: 44%
Brand: Littlewoods
Agency/TV Buyer: St Lukes/OMD
Recall: 44%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 43%
Brand: Walkers
Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD
Recall: 41%
Brand: More Than
Agency/TV Buyer: VCCP me/Starcom MediaVest
Recall: 38%
Brand: Santander
Agency/TV Buyer: Havas Worldwide London/Carat
Recall: 38%
Brand: Sky Broadband
Agency/TV Buyer: WCRS/MediaCom
Recall: 38%
Brand: Money Advice Service
Agency/TV Buyer: Inferno/M4C
Recall: 31%
Brand: SCS
Agency/TV Buyer: Martin Tait Redheads/in-house
Recall: 30%
Brand: Nutella
Agency/TV Buyer: Krow/MEC
Recall: 28%
Adwatch research was conducted from 10 - 14 October 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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