Mobile provider Three has one of the most-recalled ads this week as summer holiday season kicks off.
The ad is the joint-third most-recalled ad with Morrisons in the week that Virgin Holidays produced a response to the spoof apology.
Brand: Gocompare.com
Recall: 49%
Brand: Aldi
Recall: 43%
Brand: Morrisons
Recall: 38%
Brand: Three
Recall: 38%
Brand: Dettol Surface Cleaner
Recall: 37%
Brand: Asda
Recall: 36%
Brand: Cillit Bang Active Foam
Recall: 33%
Brand: BT Infinity
Agency/TV Buyer: AMV BBDO/Maxus
Recall: 32%
Brand: Toyota Aygo
Recall: 32%
Brand: Sainsbury's
Recall: 29%
Brand: FunkyPigeon.com
Recall: 29%
Adwatch research was conducted from 17 to 21 July 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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