KFC has invoked a classic vision of America with a 90-second film telling the the story of a real-life modern cowboy and his son.
The fast food chain is looking to promote its new Great American Bites range, including Texas BBQ, Sweet Missouri Mustard, and Fiery Kansas Chilli flavoured products.
The stylish clip, which launches today (21 July), is the latest in a new series of more emotionally-engaging ads which kicked off earlier this year.
Brands: KFC
Client: Meg Farren, marketing director
Agency: BBH London
Creatives: Hamish Pinnell, Shelley Smoler and Raphael Basckin
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)