The latest ad from MoneySuperMarket has divided opinion but it’s topped the and social video specialists awarded it .
Despite , the real star of the show is Dave, who personifies the idea that getting a great deal from the financial brand gives you a specific feeling.
Or, as MoneySuperMarket brand director Gareth Helm said when it announced the ad, "Dave feels so epic having saved on his car insurance with us that he just has to strut his stuff and shake his bountiful behind. And we couldn’t have asked for anyone more suited than Sharon Osbourne to bless this feeling."
Marketing met with Dave to find out more about this feeling, how to do the #epicstrut and to ask the question on everyone’s lips: is the bum real?
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