The ‘Tier 2' sponsorship makes 23 domestic sponsors in total and will see Thomas Cook provide a range of short-break packages that will include accommodation, transport and event tickets for the London 2012 Olympic and Paralympic Games.
Reports suggest the sponsorship package is worth in the region of £20m.
Tickets and packages for the Games will go on sale in 2011. It is estimated that more than a quarter of a million tickets will be sold by Thomas Cook, with short-break and accommodation packages in the UK.
To launch Thomas Cook's support of the sporting event, registration has been opened for those wishing to keep up to date with the company's Games packages. Everyone registering before 20 December this year (20-12) at a Thomas Cook store, , will be entered into a draw for an exclusive family weekend in London, including a tour of the Olympic Park.
The appointment of Thomas Cook completes LOCOG's team of ticketing, short-break and hospitality sponsors and suppliers.
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