More Th>n will offer all customers the name of a personal customer manager with their email address and direct phone number. The initiative is in response to customer insight gained through extensive research and supports the company's strategy of putting the customer at the heart of its business.
‘People told us they get frustrated with call centres when they have to speak to a different person every time, so we are offering all our customers a named contact,' said More Th>n managing director Mike Holliday-Williams.
The initiative will launch 20 January supported by a major TV, radio and outdoor campaign and direct marketing campaign. The above-the-line creative was done by Fallon, below by Stephens Francis Whitson and media planning and buying by Universal McCann.
The campaign also introduces two other new offers: free breakdown cover for new car insurance customers and a two-year fixed price home contents option, with an added bonus of a third year given free if the customer doesn't claim in the first two years.
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