Social networking site is launched for UK students

LONDON - A social and academic networking site designed solely for university students in the UK, called Studyvox, is aiming to challenge generic sites like Facebook and MySpace when it launches today.

, created by Kevin Martin and Sara Hildebrandt, aims to give students in higher education a dedicated web space so they can meet and talk to each other online and find partners for study, sport and socialising.

The site works as an information directory, providing students with a new way to communicate, other than using email or college message boards.

Students looking for help with essays or revision can set up forums or study societies to share ideas across the entire network. The site also allows students to upload work, such as articles or music, showcasing their talents.

Members can also promote events, post photos, upload their favourite music and videos, take part in blogs, polls and quizzes, and form social groups.

A classified section allows them to buy and sell unwanted items, advertise for work or find a flatmate or houseshare.

Every service on Studyvox, which is endorsed by pop superstar Kylie Minogue, is completely free. In November Kylie launched and her own .

Studyvox hopes to fill the gap in the market created when sites like Facebook moved from becoming social networking sites purely for students to ones open to all and sundry.

Sara Hildebrandt, co-founder of Studyvox, said: "Sites like Facebook have become victims of their own success: with millions of members they seem set on becoming all things to all men.

"What sets Studyvox apart is its dedication to one group of people: students -- with every idea and piece of information on the site easy to access and highly relevant."

UK higher education colleges and universities currently have a population of around 1.6m.

Meanwhile, elsewhere in the social media space, Realbuzz.com revealed habits and behavioural trends of the UK’s social networkers today.

It identified five types of social networker most prevalent in the UK. The study, commissioned in partnership with psychologist Donna Dawson, found that these were: "enthusiasts", "self-confessors", "philosophers", "critics" and "cynical clowns".

Social networkers can find out their type by taking the .

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