The campaign, by incumbent agency Geronimo, focuses on SEAT's new Exeo model, its first ‘B' segment car. With the strapline ‘Seat Fleet - ticks all the boxes', the ads emphasise that the Volkswagen-owned marque has a wide range to offer fleet customers.
Seat will support the direct marketing activity with national and specialist press ads, as well as point-of-sale material in dealerships.
‘The campaign engages fleet managers who are looking both for value in this climate and a great range of vehicles to suit the needs and desires of drivers,' said Seat UK fleet marketing manager, Louise Dunkley.
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