The press and radio campaign, for SEAT's Altea model, carries the strapline ‘Because life shouldn't stop with a family car'. The radio ad features a mother and child awkwardly discussing why the parents are taking chocolate body paint on a picnic.
Another press ad shows a thirty-something couple running naked from their SEAT to go skinny dipping, with the line, ‘Because dirty weekends should be more than watching the kids play football'.
The activity, by Spanish ad agency Atletico, has been overseen by SEAT UK national communications manager, Rob Taylor.
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