The Volkswagen-owned car marque has signed a three-year deal with UEFA lasting until the end of the 2011-12 competition.
SEAT's sponsorship of the Europa League, which replaces the long-running UEFA Cup, will formally launch on 22 October.
‘Sponsoring the UEFA Europa League is a great way to increase awareness of SEAT with our target audience,' said Steve Robertson, head of marketing at SEAT UK.
‘Over the next three seasons we will use this opportunity not only through programme advertising sponsorship on ITV4 and Five, but also in promotional activity, to bring the association to life.'
_1.jpg)
.jpg)
