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The press, radio, digital and direct mail campaign, by incumbent agency Geronimo, will encourage consumers to ‘Say no to the ordinary and say yes to a great price'. The campaign, also featuring dealership marketing material, uses the strapline ‘Join the revolution.'

SEAT's UK head of marketing, Steve Robertson, said the campaign is responding to consumer demands for value. ‘We are living in tough times and as such we are fighting back with tough campaigns and engaging creative that shows how we are giving consumers value for money,' he added.