Typically aged 33, marketing executives are responsible for developing and producing promotional literature alongside PR activity, exhibitions and market research.
A marketer in this role would expect to take home an annual salary of £33,000, according to data collected by the Chartered Institute of Marketing and Croner Reward, which supplies remuneration statistics to the industry. The last actual bonus earned by marketers at this level was on average £2000.
The best-paid marketing executives are those working in technical sectors. Those involved in vehicle and parts marketing can earn nearly double the average at £63,139; those in instrument engineering can expect to take home £50,197. Marketing in the North West can expect the biggest average salary at this grade at £35,000. Nearly three-quarters of marketers at this level are female.
Marketing executives
| Basic salary | £33,000 |
| Maximum potential bonus | £3460 |
| Average age | 33 |
| Typical company car | Volkswagen Golf |
| % with company car | 11 |
| Maximum list price allowed | £20,000 |
| Employee pension rate | 5% |
Source: CIM and Croner Reward, a Wolters Kluwer business
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