This usually involves recommending market research and media plans as well as overseeing advertising planning and packaging design for new products. A brand manager would also manage the brand's budget, making sure any activity is cost effective and adding value to the brand.
A brand manager at this level can typically expect to earn £57,500 a year, with maximum potential bonus of £9750, according to data collected by the Chartered Institute of Marketing and Croner Reward, which supplies remuneration statistics to the industry.
With an average age of 48, more than three-quarters of brand managers at this level are male. The role also commands long hours; 10% work between 61 and 70 hours a week; 60% work more than 46 hours per week and 100% of brand managers at this level work longer than the standard 39 hours working week.
| Brand managers | |
| Basic salary | £57,500 |
| Maximum potential bonus | £9750 |
| Average age | 48 |
| Typical company car | VW Pasat |
| % with company car | 30 |
| Maximum list price allowed | £20,000 |
| Employee pension rate | 17% |
| Source: CIM and Croner Reward, a Wolters Kluwer business |