This is likely to include the planning and provision of tactical and strategic advice as well as control over the product, promotional activity, pricing and distribution.
A marketer at this level is likely to be about 38 years old and take home an annual salary of £56,939, according to data collected by the Chartered Institute of Marketing and Croner Reward, which supplies remuneration statistics to the industry. The last average bonus received by marketers at this level was £7150.
The best-paid marketing managers are in Scotland where they can expect to earn £66,000. The worst-paid are in the South West, with an annual wage packet of £52,538. Of marketers at this level, 56% are male.
Marketing managers
| Basic salary | £56,939 |
| Maximum potential bonus | £7150 |
| Average age | 38 |
| Typical company car | BMW 3 Series |
| % with company car | 27 |
| Maximum list price allowed | £30,000 |
| Employee pension rate | 5% |
Source: CIM and Croner Reward, a Wolters Kluwer business
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