Topic page for FMCG at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of FMCG articles and analysis

Articles: 10114 Results
The number of brands looking to invest in experiential is up 40% on last year, says Thorne
January 27, 2016 by Georgi Gyton

UK brand investment in experiential to increase 40%, says Pearlfinders

The number of brands investing in experiential marketing is set to increase on a global scale, with significant growth predicted

AmazonFresh: is it headed to the UK sooner than expected?
January 25, 2016 by Ben Bold

Amazon's rumoured Ocado talks show growing ambition for AmazonFresh

Reports surfaced last week that Amazon was in secret talks with grocery delivery service Ocado. Does the speculation foreshadow an

Only one brand in Forbes' top 20 list was FMCG
September 04, 2015 by Alex Smith

Blog (part two): Are you customer experienced?

In the second of a two-part blog, Sense's Alex Smith discusses how experiential can help FMCG brands play retailers at

Pot Noodle: new ad features a young man pursuing his dream in the boxing world
September 02, 2015 by James Swift

Pot Noodle says 'you can make it' in new TV campaign

Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.

Customer experience has always been important, says Smith
August 12, 2015 by Alex Smith

Blog: Experience counts... particularly in retail

Retailers need to make far more of the special relationship they have with their customers, says Alex Smith, planning director

August 11, 2015 by Sara Spary

Breakfast Briefing: Google shock rebrand, pubs in decline, Paul Polman responds to #Unileverpollutes

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

August 07, 2015 by Sara Spary

Why Jimmy's Iced Coffee wants to become the 'P.I.M.P of FMCG'

This week the founder of Jimmy's Iced Coffee put out a rap song declaring himself the 'biggest perso-nal-it-y in the

Private view: Alex Grieve, Adrian Rossi and Nicolas Roope

July 16, 2015

Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers.

L'Oréal: Helen Mirren's appearance was not exaggerated rules ASA
July 07, 2015 by Omar Oakes

Helen Mirren's face not altered with camera tricks, rules ASA

Dame Helen Mirren's "rejuvenated" appearance in a L'Oréal ad was not exaggerated to mislead people about the potency of moisturising

Amazon Dash: customers can order grocery at the touch of a button
July 07, 2015 by Shona Ghosh

Brands must get to grips with online shopping as a 'matter of urgency'

Online grocery shopping is booming, up by 20% in the UK during 2014, and representing a huge growth opportunity for