
Hawken, who left his role as brand communications manager at Audi last year, will join the French car manufacturer on 1 September. He will be responsible for Renault's UK advertising.
When he left Audi last September Hawken established his own brand consultancy business Blue Tangerine and was recently working with the Evening Standard.
Earlier this month, Renault appointed Phil York as its new UK marketing director. He replaces Emmanuel Bouvier, who is returning to Paris to take up the position of brand director for electric vehicles, in preparation for the launch of Renault's electric car range in 2011.