Newitt replaces Mary Newcombe, who recently took up the position of head of learning services. He was previously head of retail operations at Volkswagen passenger cars.
Newitt joined Volkswagen in 1996 as fleet development manager. He has occupied a number of roles, including brand manager and planning manager.
Newcombe was appointed as the marque's head of marketing in 2001.
Skoda recently rolled out a pan-European TV advertisement, created by Leagas Delaney Prague, promoting the launch of its Yeti small sports utility vehicle.
It is understood that a UK-specific ad was created by Fallon, but not used.
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