Sky Digital Media has created a ‘Must Drive' motoring micro-site to promote the upcoming launch of the Clio range in a deal brokered by Manning Gottlieb OMD.
The dedicated microsite will feature two bespoke long-form video clips showcasing the brand new Renault Clio range in dynamic sports-based scenarios.
Accessed through www.sky.com/motoring, the site will incorporate advertorial content highlighting the key features of the new Clio range, plus a picture gallery and a chance to win exclusive prizes.
The campaign will run until August and will be supported by sponsored headers on www.sky.com/motoring and click-through creative and editorial support on www.skysports.com.
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