The event was organised by agency Manifest, alongside event production business Theme Traders, and involved a 7.5-tonne truck with Kopparberg branding, as well as a festival forest-themed chill-out bar area.
Freya Holmes, winner of the Manchester Kopparberg #happenings experience, along with 15 friends, enjoyed the brand’s new eclectic range of drinks as well as a DJ playing specially created music for guests.
Rob Calder, head of marketing at Kopparberg, said: "This campaign is a signal of things to come, as our social channels become more integrated with our PR activity. We are looking forward to the final instalment hitting Glasgow next week, where I’m sure we will end the #happenings adventure with a bang."
The Glasgow event will take place on Thursday (4 July) and will be based on the same format as the Manchester and London events, but featuring a different theme.
The London Kopparberg #happenings event had an ice theme.
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