Event TV: Kelis launches Kopparberg Urban Forest in Dalston

American singer-songwriter Kelis performed in front of 400 guests who attended the launch of Kopparberg UK's urban forest in Dalston's Bootstrap Company last night (2 July).

The event, which was open to the general public and attended by celebrity guests Sophie Ellis-Bextor and Foxes, marked the launch of the brand's activation, which will be at the location for five weeks.

On the night guests entered the space, which had been transformed to reflect both Kopparberg's Swedish forest roots, as well as east London's urban scene.

Brick Lane’s Swedish bar and kitchen, Fika, alongside Buffalo Joe’s and Mama’s Jerk Station served up a combination of Swedish meatballs with skin on chips, herring, traditional Swedish chocolate desert, buffalo wings, pulled pork burgers, Jerk chicken wraps, saltfish cake and chicken dumpling soup.

In the lead up to Kelis taking the stage, music performances were provided by Danish singer-songwriter Nahiba, Swedish songstress Frida Sundemo and DJs 1987 and Line on Best Fit.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now