As part of the partnership the venue will be refurbished inside and out, as well as being fully re-branded.
James Allen, general manager at Phones 4u Arena - Manchester, said: "Phones 4u is the perfect partner for our flagship Manchester venue. We’re delighted to join forces with such a youthful, engaging and consumer focused brand. We’re excited by the new opportunities it will offer for fan interaction via social media and Phones 4u’s widespread high street network of almost 700 stores."
Scott Hooton, chief commercial officer at Phones 4u, added: "This is an incredibly exciting time in Phones 4u’s history as our brand grows and evolves, and strives to engage with a broader audience. Mobile phones are increasingly becoming central to the way people create, experience and share entertainment, whether in their own living room or in a large arena."
It’s the second naming rights deal signed by SMG Europe in the past three months, , which opened last week.
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