She will be responsible for developing exhibitions and experiential brand events at the Victorian market.
Donohoe comes from The Swan at Shakespeare’s Globe, where she worked as head of events.
She said: "I have lived locally to the area before and have always loved the East End, so this is a really exciting time for me.
"I’m particularly enjoying working with such an exciting range of clients and building on the strong community presence that Old Spitalfields Market already boasts.
She added that she envisioned her new role as an opportunity to push boundaries and engage with the community on an ambitious level.
Andrew Sparrow, commercial director at Old Spitalfields Market, said: "I have every confidence that given Nova’s enthusiasm, drive and experience we can expect many great things to come."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by