The Wellington Market Company, which operates Old Spitalfields Market, is managing production and delivery of the event, with events manager Ellinor Barnatt leading the project.
Dogs of all shapes and sizes will be competing to win prizes in eight categories, from ‘Dressed Up to the K-Nines’ to ‘Shoreditch Show Off’. There will also be a small specialist market offering pooch pampering and selling a variety of dog-themed items.
Organisers have been encouraging celebrities to bring their dogs by sending them blow up doggy balloons along with an invite.
Would a balloon animal entice you to attend an event?
For in-depth and print-only features about brand event marketing strategies, don't miss the next issue of Event magazine by