LONDON - O2 has teamed up with Shazam, the mobile music service, to let O2 customers find out what the songs they hear are called and then purchase tracks through their mobile.
Shazam lets people hold up their mobile to music playing to find out what it is.
With this new partnership, O2 customers can dial 2580 on their mobile and O2 customers will receive a link in a text message that will allow them to immediately purchase that track.
The service will be supported by an online, viral and outdoor marketing campaign. The campaign will include online advertising on O2 Active, interactive marketing at the O2 Academy venues and rolling on-screen advertising at The O2.
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