The campaign, created by Exposure, takes place this week across Facebook and at 14 universities. Students will be offered free tickets to gigs at their local O2 Academy venues as an incentive to sign up to offers.
Activity will run throughout the Michaelmas Term, led by a team of 28 student brand managers called 'O2 Fixers'. Their role will include collateral distribution, social networking, PR and event piggy-backing. Each will be provided with a toolkit to drive awareness and engagement of the activity to fellow students.
Exposure's remit includes devising the strategy, student brand manager recruitment and liaison, event management and the creative for all supporting marketing content.
Priority Ticketing gives O2 customers the opportunity to buy tickets for gigs up to 48 hours before they go on general sale.
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