Neolane said that the software can manage, automate and optimise coordinated messages across both traditional and emerging channels from its new Neolane v5 platform.
Customer interactions, such as purchases and preferences, are recorded within a single customer view, meaning that the latest interaction via any channel can be quickly accounted for and accommodated in subsequent communications.
Neolane claims that it will help companies to increase revenue and customer loyalty by giving marketers the ability to run campaigns across a variety of channels, including email, direct mail and mobile, in a customer friendly and more effective manner.
It allows marketers to use predictive modelling to estimate and optimise campaign performance or automatically tune campaigns in process to improve results.
The product also claims to improve the delivery of emails to ensure legitimate opt-in email communications reach the recipient's inbox and that they are correctly rendered on-screen.
Jeremy Bedford, director of operations for Neolane in the UK, said: "Customers are increasingly dictating how and when they are contacted, expecting relevancy, value and exceptional service in every communication.
"Neolane's roots are in cross-channel marketing automation. We have the only platform that can transcend organisational silos and simplify the execution and measurement of coordinated, consistent and highly personalised cross-channel campaigns that meet customer expectations."