The retailer, which boasts over 200 retail stores in over 20 countries, has appointed marketing technology provider Neolane to manage its software platform, which will enable it to use behavioural targeting.
Quiksilver will track individual’s opt-in customer’s behaviour on its websites and respond with relevant automated offers.
The group, which spans across Roxy, DC Shoes and Libtech, will also be able to integrate mobile and social media with more traditional channels such as email and direct mail to improve marketing effectiveness.
It will consolidate its customer database across the group to send personal marketing messages across Europe.
Tanguy Honoré, e-business director at Quiksilver, said: "Neolane’s platform opens up new marketing possibilities for the whole Quiksilver brand family. In the future, our brands will be able to become closer to our customers, communicating through their preferred channels including email and mobile applications as well as via Facebook and Twitter."