They are in addition to the channels Neolane already offers marketers such as email, direct mail, telemarketing and SMS.
Neolane claims to be able to make it possible to personalise each component of an MMS message and to ensure that a Wap-Push message and content are personalised to the recipient's areas of interest or history.
Two of Neolane's French customers have already added mobile marketing dimensions to their multichannel campaigns.
Travel agency Voyages-SNCF has made its entire ecommerce offering available via mobile internet and makes offers to subscribers via Wap-Push.
EMI Music France has added Wap-Push and MMS to its existing channels to offer alerts of live online chats with its artists and targeted campaigns selling ringtones and logos.
Jeremy Bedford, operations director at Neolane, said: "Neolane's unified platform integrates these emerging mobile channels to allow a communication strategy that is personalised, consistent and complementary with all the other channels.
"MMS and Wap-Push are particularly useful for loyalty applications and recipients are generally responsive to them, provided they are relevant and the sender has gained the individual's prior permission to send such messages."
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