She joins from the Harrogate International Centre, where she was head of marketing and sales.
She said: "I am very pleased to have joined one of the most impressive event venues in the UK, and it’s great to be part of such a professional and driven sales team.
"One of my key aims in my new position is to ensure all national event organisers view and experience The International Centre for themselves."
Tom Gray, Southwater Event Group chief executive (which owns the venue), said: "Alison brings a wealth of venue experience with her, and she has a strong background in destination marketing. We’re confident that she will be a great asset to our team."
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