Match.com expands its global reach

LONDON - Match.com, the IAC-owned online dating business, has announced two new partnerships which will expand its international presence.

The first is with Australian online media company, ninemsn, and the second is with Latin American internet portal Terra.

In Australia, Match.com will become the exclusive integrated dating provider on ninemsn, a joint venture between Microsoft and PBL Media. Through this deal, Match.com will reach an audience of more than eight million people each month in Australia, which it expects to give its Australian market share a significant boost.

The new service - ‘ninemsn dating provided by Match.com' - will be fully integrated within the ninemsn network, which includes Windows Live Messenger, Windows Live Messenger Today and Windows Live Spaces.

"The decision to select Match.com as its exclusive online dating partner further validates the strength of our product and fortifies our global partnership with MSN," said Thomas Enraght-Moony, chief executive officer of Match.com.  

In Latin America, Match.com will be the exclusive dating provider for Terra's sites in 18 countries across Latin America, including Brazil, Argentina, Chile, Columbia, Venezuela and Peru. This new partnership extends Match.com's existing relationship with Terra, as its exclusive online dating provider in the US.

"The partnership is truly a testament to the strengths of our product, our international team and the ability to apply our expertise to optimize the service at a very local level," Enraght-Moony added.

In Q1, the international subscriber base of Match.com grew by 8 per cent and revenue per subscriber grew by 12 per cent.. Match.com currently operates more than 37 local country sites in 15 languages.

 

 

 

 

 

 

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