The two-day cycling festival, taking place between 3 and 4 August, will feature more than 2,800 cyclists who have registered to take part in the record-breaking challenge for the longest single parade of bikes.
The Guinness World Record attempt will mark the beginning of the cycling festival, which will be hosted across London and Surrey, and is being managed by the London & Surrey Cycling Partnership – a collaboration between The London Marathon Limited and SweetSpot Group.
The Prudential RideLondon Festival forms part of the Mayor and TFLs cycling programme, and will be a closed-road event providing free family ride opportunities in central London.
Attendees will be able to watch a series of four cycling events as part of the festival, in which more than 50,000 cyclists will take part in. This will include the world’s best professional cyclists who will race in the Prudential RideLondon-Surrey Classic and Prudential RideLondon Grand Prix.
Amateur cyclists will also participate in the Prudential RideLondon-Surrey 100 – a 100-mile challenge on the same closed roads as the professionals, in a bid to raise money for good causes.
Organisers of the event have revealed the action will be broadcast live on TV in the UK and internationally.
Chris Wallard, head of brand at Prudential UK, said: "Prudential RideLondon is set to be the biggest celebration of cycling the country has ever seen. For many it will be an unforgettable experience, which is why we’re offering souvenir photos for everyone registered for the FreeCycle to say thanks for taking part."
The Mayor of London, Boris Johnson, added: "Prudential RideLondon is going to be a marvel on wheels, and who better to kick off proceedings than Olympic cycling legend Laura Trott.
"This weekend of pedalling prowess adds another string to our capital’s cycling bow and builds on my commitment to make London a truly cyclised city."
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