SweetSpot was awarded the rights following a tender process overseen by The Sports Consultancy. The company has organised The Tour of Britain since its revival in 2004.
Mick Bennett, director of cycling at SweetSpot, said: "We are simply thrilled to be reappointed as British Cycling’s delivery partner for The Tour of Britain.
"The SweetSpot team are hugely proud of the work we have done over the last ten years in making The Tour of Britain the event it is today and look forward to working closely with British Cycling to deliver an even brighter future for the race and the many millions of fans who support the race."
Jonny Clay, director of cyclesport and membership at British Cycling, said: "We’re delighted to announce SweetSpot will continue as British Cycling’s delivery partner for the Tour of Britain. Of the many responses we received, SweetSpot best demonstrated an understanding of our desire for integrated activity and the strong relationship we would like our national tour to have with our wider programmes and initiatives."
The 2013 Tour of Britain begins on 15 September from Peebles in the Scottish Borders, finishing eight days later on 22 September with a finale in London.
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