will combine Netrank's natural search capabilities with a number of other marketing activities including pay-per-click, direct marketing and radio.
Netrank will provide SEO activity in collaboration with above-the-line campaigns to target keywords effectively and ensure the site is optimised for the searches that will come following other media activity.
Tom Probst, managing director at itsmymarket.com, said: "I am very excited at the prospect of the site's development through the use of natural search. Netrank has introduced a range of innovative ideas including digital PR to drive search positions. This will take our online brand to another level."
Lucy Allen, managing director at Netrank, added: "Itsmymarket is a dynamic and lively website that is highly engaging for the user. Via SEO we intend to make itsmymarket a household name."
Itsmymarket.com launched in August last year to provide a local classified service throughout the UK. The site allows users to post free adverts and to access features such as blogs, community forums and photo sharing facilities.