Ideal Home Show, Vitality Show to co-habit

The Vitality Show will now take place alongside the Ideal Home Show from 26 – 29 March at Earls Court 2.

Asher: Ideal Home
Asher: Ideal Home

It is the second show to co-locate with DMG World Media's Ideal Home Show as A Place in the Sun Live will also take place from 3 - 5 April, the third weekend of the show.

"These shows have similar audience profiles, which offer us plenty of cross ticket promotional opportunities, with obvious benefits for each event," said Ideal Home Show director Robin Beaman. "It provides an opportunity for the Ideal Home Show to expand upwards into the gallery in Earls Court 1."

"Co-locating with the Ideal Home Show will allow us to offer our visitors joint ticket offers and provide us with room to grow as the Vitality Show was previously held at Olympia," said Vitality Show sales manager Alison Osmani.

A Place in the Sun Live organised by Brooklands Exhibitions attracted 7,500 visitors (un-audited) from 26 - 28 September at the NEC, despite the credit crunch. The figure was 6% more than its Manchester show which took place from 29 February - 2 March.

The Ideal Home Show will take place from 20 March - 6 April at Earls Court.

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