Organiser DMG World Media debuted podcasts to promote last month鈥檚 Daily Mail Autumn Ideal Home Show.
Show marketing manager Simon Mayle said: 鈥淲e created a short clip with interiors and property expert Alison Cork, celebrity chef Gino D鈥橝campo and wine expert Matt Skinner. The website had 2,500 downloads on the first day the podcast went live. A second podcast was then sent out on the morning of the show to promote features.鈥
Entertainment during the 10-day show included performances from Chicago.